Turning Your Hobby Into CashIf you are not necessarily trying to get rich, but would like your hobby to at least pay for itself, and perhaps grow into something someday, try considering your hobby as small business. Even if you dont get rich you may be able to deduct the cost of your materials. A serviceman stationed in Alaska loved to go fishing, but found it to be very expensive sport up there. So he bought a fishing fly- winding outfit, and started making his own flies to save money.
When he discovered his lures were as good, if not better, for Alaskan fish, he decided to try and sell some of them to help cover the costs of his 'vice.' He sold dozens to an Anchorage department store every few months, and not only made enough to pay for his fishing, but helped his photography 'habit' as well! For tax purposes there is a fine line between a hobby and a business. The IRS defines a hobby as 'an activity from which you do not expect to make a profit.' The general rule is that you must make some profit in three out of five years to legally take your hobby expenses as business deductions. This rule is not generally applied to obvious businesses like a shoe store on Main Street. However, it is for racehorses and leather crafts, which they consider more likely to be hobbies than businesses (and theyre probably right most of the time). Business expenses and losses are deductible; hobby losses can be deducted up to a amount taken in, and then only if you itemize on Schedule A. When you make the decision to convert you hobby into a business, it is necessary to do several additional things. First, you should figure out exactly what it costs to make each product (including your labor at the going rate). You must be able to intelligently predict how many you can turn out and how soon. Keep accurate records of all business related transactions. You can only deduct expenses for which you have records! Once you compute your production costs, you can estimate your retail and/or retail rates. A general rule is 2 times your cost for wholesale; 4 times for retail. For example, something that costs $5 to make would be priced at $12.50 wholesale, and $20.00 retail. You must be able to make a fair profit at the wholesale price, and dealers should receive about 40% of the retail price as their profit. Note that if you retail and wholesale both, you must be careful not to undercut your dealers. When you say the suggested retail price is $20, make sure you do not sell that product for any less, or your dealers will leave you cold! It really doesnt matter what your hobby is, so long as it is a product or service that others will buy. As you convert to a business, it might (or might not) be necessary to alter your production methods, and even the products themselves. If you make a nice hobby horse, you will probably want to make some jigs and figure out a way to make them more efficiently. You have the choice of turning out one masterpiece a week for $100, or 10 good ones at $10 apiece. Your decisions may well be influenced by demand as well as your personal preference. If you make pillows, and someone likes your work and wants a bedspread, why not? You can do just that one bedspread, or expand your business to include bedspreads as an additional product if it looks like they will sell well. Depending on the degree that you would like to go into marketing, plan to 'showcase' your products, or show them in their best possible light. Notice how jewelry stores display their wares exquisitely on dark velvet under small spotlights (not ordinary florescent lights) to make them gleam and sparkle. Thats showcasing! If you are artistic, and have the means to make up a catalog to give or send to prospective customers, fine. Take flattering pictures of your products with complementing backgrounds, and have them printed in brochures or booklets. Black and white pictures are better for non-color reproductions because they offer better contrast. You can also advertise (with pictures, if available) in the local media: newspapers, radio, cable TV, small magazines, or even by mail. It is usually a good idea to test market your products (an ad comparison) before spending a lot on advertising. If the response to your testing is poor, it could be your ads,timing, prices, the vehicle or just that you simply havent reached your intended audience. The testing period is when you experiment: try various size ads, wording, pricing, etc. How do you get worthwhile advice? In some cases, merely by asking. A tip is to check with retailers of similar products. Since they dont make them, they will often give you their unbiased opinion of why they do or do not sell. When you find one that will advise you, ask for their suggestions on quality, pricing and potential saleability of your products (this, by the way, may help your chances of selling to them later). Once you have determined that your product will sell at a price to make you a reasonable profit, make up samples and good quality photographs, and start contacting potential markets. If you plan to wholesale, call on prospective clients and give them full information on pricing, quality, and your return policy (yes, you should have one). A shorter method is to offer your products on consignment to local stores. They usually wont buy very much until they know there is a market (why should they replace something that DOES sell with something that MIGHT?). Remember, however, that your intent is to get as many of your products on display as possible, so consignment is good for both you and the store in the early stages. If you plan to retail, you need an advertising plan for ads, displays, notices, announcements, news coverage, and perhaps prizes in local contests. Ads in the local paper (also, radio and cable TV) might start out with a larger announcement of your product, and possibly an introductory special, followed by smaller display and a less expensive, permanent classified ad. Displays are any means of showing your product to the public, such as renting space in a vacant store window, or giving a merchant a special deal to allow you to set up a display. Notices can be put up on store and church bulletin boards, or listed on cable TV. Announcements can be ads, radio spots, posters, or signs that simply inform the public that your product exists. News coverage is usually very effective, and should be a major consideration. When you place your initial ads in the local paper, ASK THEM to send out a reporter! Most local and small town papers are happy to do this because the articles are of local interest. Make the best use of their exposure: focus on your products, not your ego! When you are satisfied your market potential and are ready to produce in volume at a good wholesale price, start contacting progressively larger markets. Check on mail order companies, distributors, and catalogs of publishers. If you retail, place ads in vehicles with larger circulation. Send out professionally done brochures and price lists with a short but cordial cover letter describing your product, and offering additional information. Be sure to include information on how to order. For retail customers, include a 'handy' order blank and possibly an addressed return envelope. Depending on the product of your hobby and its acceptance, your small business venture might keep growing. Many of todays large businesses started out as small hobbies. Some craft products can profitably be marketed through large catalog houses. Others are best for local retail sales, and a few lend themselves to customizing, where customers come directly to you for personal service. Some will do well by marketing them on the internet. See my bio for more information on this aspect. Your success in marketing your hobby depends on the demand for the product (which you try to stimulate), the price quality, plus your ingenuity, determination and enthusiasm. Something as uncomplicated as renting a flea market stall once a week may be just the ticket. It may be as far as you really want to go. But, if things go well, you may want to expand your production and sales efforts. When you expand, think about buying and selling COMPATIBLE but non-competing items made by other hobbyists (or supplies by hobby manufacturers). After all, your marketing system is in place and is working, so why not make extra profit for relatively little extra work or cost? One mistake many hobbyists make in the business world is to put so much time, effort and TLC into their products that they cant possibly sell them for their actual worth. If you are going into business, find a happy medium so you can turn out quality products at an affordable price, and still make a fair profit. A second tip is to be able to separate your product from your ego. Never take rejection of your product personally. Keep your mind and ego clear so you can concentrate on improving the products acceptability. Keep your focus on being successful! Ms. Adams is a freelance writer, and has written extensively on business for newspapers, magazines and books. Would you like to turn your passion or hobby unto a profitable business on the internet with minimum work? Click here Marketing On The Internet
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What is Paper Scrapbooking ? The Hobby Report Info A Baby Scrapbooking Idea for Everyone Scrapbooking Only Gets More Stable with a Scrapbooking Table Developing Your Hobby - For Fun and Profit Turn Your Hobby Into A Business 10 Reasons Why You Should Scrapbook Your Photos Turning Your Hobby Into Cash The Theme and Title of Your New Scrapbook Applique Tutorial for Machine Embroidery Privacy Statement The Hobby Report Site Map |
